What is A.1. Sauce?
A: A.1. Sauce is a brand of brown sauce produced by Brand & co.
Brand & co. is a subsidiary of Premier
Foods in the
United Kingdom (as "Brand's A.1. Sauce") and whom in
North America?
A: Kraft Heinz.
It was sold from 1861 as a condiment for what?
A: Meat or game dishes in the United Kingdom.
The makers introduced the product to what country?
A: Canada.
Later to it was introduced in the U.S. where it was
marketed as what?
A: A steak sauce.
A.1. sauce is still produced where?
A: In England and exported to Asia.
In May 2014, Kraft Foods announced it was dropping the
word "steak" from what?
A: The A.1. name, reverting to A.1. Sauce, to "reflect modern dining
habits".
Although the sauce is widely available in the U.S. and
Canada, in the UK it is currently sold only by who?
A: Tesco, Costco and Ocado.
In 1824 Henderson William Brand, a chef to King George
IV of the United Kingdom, created what?
A:
The original sauce on which A.1. is based.
A popular myth has it that the king did what?
A: Declared it "A.1." and the name was born.
How did the term "A.1." originate?
A: As a ship insurance term in the U.K. to describe a "first rate" ship by
Lloyd's of London.
When did it go into commercial production under the
Brand & Co. label?
A: In 1831.
How was it marketed?
A: As a condiment for "fish, meat and fowl".
A.1. was officially registered as a trademark in the US
in what year?
A: 1895.
It was imported and distributed in the United States by
whom in 1906?
A: G.F. Heublein & Brothers.
Beginning in the early 1960s, it was marketed in the US
as what?
A: "A.1. Steak Sauce".
RJR Nabisco, acquired Heublein in what year?
A: 1982.
In 1999, Kraft Foods acquired Nabisco, including the
license for what?
A: The A.1. brand in North America.
In the USA during the 1980s, two new flavors of A.1.
were introduced, representing what?
A: The first expansion of the trademark in North America.
These varieties were soon what?
A: Discontinued.
In 2000 what was launched?
A: An A.1. line of marinades.
Rock musician and singer Meat Loaf appeared in a TV
commercial for the product, to promote what new slogan?
A: "A.1. —Makes beef sing".
A.1. Sauce in the US has what ingredients?
A: Tomato purée, raisin paste, spirit vinegar, corn syrup, salt, crushed
orange purée, dried garlic and onions, spice, celery seed, caramel
color,
potassium sorbate, and xanthan gum.
The 'Original' A1 recipe exported to the USA
dramatically differs from what?
A: The versions sold in the UK and in Canada.
A.1. Sauce in Canada includes what?
A: Tomato purée, marmalade, raisins, onion, garlic, malt vinegar, sugar,
salt, tragacanth, spices and flavorings.