What is Pepsi?
A: Pepsi is a popular sweet, carbonated drink.
When was Pepsi introduced?
A: Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893.
Who introduced it?
A: Caleb Bradham, who made it at his drugstore where the drink was sold.
It was renamed Pepsi-Cola in what year?
Why was it named Pepsi-Cola?
A: Because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor.
The original recipe also included what two ingredients?
A: Augar and vanilla.
Bradham sought to create a fountain drink that was
A: Appealing and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi from his
drugstore to what?
A: A rented warehouse.
That year, Bradham sold how many gallons of syrup?
A: 7,968 gallons.
The next year, Pepsi was sold in what?
A: Six-ounce bottles.
As a result, sales increased to how many gallons?
A: 19,848 gallons.
In 1909, automobile race pioneer Barney Oldfield was
the first celebrity to do what?
A: To endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race."
In 1923, the Pepsi-Cola Company entered what?
A: Bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices because of World War I.
During the Great Depression, Pepsi gained popularity
following the introduction in
1934 of what?
A: A 12-ounce bottle.
Prior to that, Pepsi and Coca-Cola sold their drinks in
6.5-ounce servings for how much?
A: About $0.05 a bottle.
With a radio advertising campaign featuring what
A: "Nickel, Nickel" – first recorded by the Tune Twisters in 1940.
Pepsi encouraged price-conscious consumers to do what?
A: To double the volume their nickels could purchase.
The jingle is arranged in a way that loops, creating
A: A never-ending tune:
What was the jingle?
A: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."
From the 1930s through the late 1950s what was the most used slogan in the days of old-time radio, classic motion pictures and early days of television?
A: "Pepsi-Cola Hits The Spot".
Film actress Joan Crawford, after marrying Pepsi-Cola
president Alfred N. Steele became what?
A: A spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of the company.
Crawford also had images of the soft drink placed
prominently in what?
A: Several of her later films.
When Steele died in 1959, Crawford was appointed to the
Board of Directors of Pepsi-Cola, a position she held until when?
A: 1973, although she was not a board member of the larger PepsiCo, created in 1965.
In 1992, the Pepsi Number Fever marketing campaign in
the Philippines accidentally did what?
A: Distributed 800,000 winning bottle caps for a 1-million-peso grand prize.
This led to what?
A: Riots and the deaths of five people.