What is Dr Pepper?
A: Dr Pepper is a carbonated soft drink.
In Australia,
New Zealand and South Africa, Dr Pepper
is sold as a what?
A: An imported good.
When was the name "Dr. Pepper" first used commercially?
A: In 1885.
Where was it introduced nationally in the United
States?
A: At the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made
with 23 flavors.
Its introduction in 1885 preceded the introduction
what?
A: Coca-Cola by one year.
Who was it formulated by?
A: Brooklyn-born pharmacist Charles Alderton.
Where did he formulate it?
A: In Morrison's Old Corner Drug Store in Waco,
Texas.
To test his new drink, he first offered it to whom?
A: Store owner Wade Morrison, who also found it to his liking.
Patrons at Morrison's soda fountain soon learned of
Alderton's new drink and began ordering what?
A: A "Waco".
Alderton gave the formula to Morrison, who named it
what?
A: Dr. Pepper.
Early advertisements for this soft drink made medical
claims, stating what?
A: That it "aids digestion and restores vim, vigor, and vitality."
As with Coca-Cola, the formula for Dr Pepper is a what?
A: A trade secret.
Where is the recipe allegedly kept?
A: As two halves in safe deposit boxes in two separate
Dallas banks.
In 1951, Dr Pepper sued the Coca-Cola company for
US$750,000, asserting what?
A: That nickel Coca-Colas were sold below cost and were a restraint of
trade.
Dr Pepper became insolvent in the early 1980s,
prompting an investment group to do what?
A: To take the company private.
Several years later, Coca-Cola attempted to acquire Dr
Pepper, but was blocked from doing so by whom?
A: The Federal Trade Commission (FTC).
In 1996, Dr Pepper was involved in an antitrust case
involving whom?
A: Jerry Jones, the Dallas Cowboys, NFL Properties,
Nike, and other
commercial interests active at Texas Stadium in Irving, Texas.
Jones had made deals with Dr Pepper and the other
companies that, the league said what?
A: That it violated their exclusive marketing contracts with Coca-Cola and
other businesses.
The NFL agreed to allow Jones and other teams to do
what?
A: To pursue their own agreements.
When was Dietetic Dr Pepper introduced?
A: In 1962 (cans) and 1963 (bottles).
Sales were slow partly due to the public misconception
that the drink was what?
A: For diabetics, and in 1966, the company renamed the product Sugar Free Dr
Pepper.
When was the name changed to Diet Dr Pepper?
A: In 1987.
When was Caffeine Free Dr Pepper (not diet) first
released?
A: In 1983.
Dr Pepper Ten, a low-calorie version introduced in
2011, promoted as having what?
A: 10 calories per serving.