Samuel Adams Beer Trivia Questions and Answers
Samuel Adams is the brand name for beers produced by what
company?
A: The Boston Beer Company and its associated contract
brewers.
In what year was the company founded?
A: In 1984.
Who were the founders?
A: Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid.
Where was the company founded?
A: In Boston, Massachusetts.
The brand name of Samuel Adams or Sam Adams, was chosen in
honor of who?
A: Samuel Adams, famous for his role in the American Revolution and the Boston
Tea Party.
According to tradition, he was also a what?
A: Maltster.
The Samuel Adams brand began in 1984 with what brew?
A: Samuel Adams Lager, a 4.8% abv amber or Vienna lager.
Where did Jim Koch brew his first batch of
beer?
A: In his kitchen, using the original family recipe for Louis Koch Lager.
At the time, Koch was working at Boston Consulting Group
after receiving what degrees from Harvard?
A: BA, MBA and JD degrees.
Who did Koch meet while at Harvard?
A: Harry Rubin and Lorenzo Lamadrid.
Both Rubin and Lamadrid were graduates of what?
A: Harvard Business School.
In December 1984, Koch left his job and along with Rubin
and Lamadrid, did what?
A: Founded the Samuel Adams brewery.
As a co-owner, what role did Koch play?
A: He played the role of publicist.
Rubin assumed the role of what?
A: Financial and business management.
And finally, what role did Lamadrid play in the company?
A: He played a major role as one of the lead investors in the company.
Koch, Rubin, and Lamadrid agreed on the name Samuel Adams
after the Boston patriot, who had inherited a what from his
father?
A: Brewing tradition.
In March 1985, the beer was re-introduced as Samuel Adams
Boston Lager, at the what?
A: Re-creation of the first battle of the
American Revolution on Patriot's Day.
Three months later, it was voted what?
A: "Best Beer in America" at the Great American Beer Festival, in which 93
national and regional beers competed.
The publicity that followed helped the Boston Beer
Company's sales grow to how many barrels in 1989?
A: 63,000 barrels.
Where was the beer first put on tap?
A: At Doyle's Cafe in Jamaica Plain.
The brand was first produced under contract by what brewing
company?
A: The Pittsburgh Brewing Company, best known for their Iron City brand of beer.
The brand has been produced under contract at various
brewing facilities with what?
A: Excess brewing capacity.
Jim Koch returned to his hometown of Cincinnati in the
mid-90s, to purchase what?
A: The Hudepohl-Schoenling Brewery, where his father apprenticed in the
1940s.
This was also one of the first steps the company took to do
what?
A: To reduce reliance on contract brewing.
The company's success occurred in conjunction with the U.S.
what?
A: Craft beer movement.
By 1995, about 600 independent breweries were producing
what in the United States?
A: Specialty beers.
That year, what did the Boston Beer Company do?
A: It went public, selling shares of Class A Common Stock on the
New York Stock
Exchange, under the ticker symbol, "SAM".
These shares, however, have minimal what?
A: Voting rights.
The company is controlled through its Class B Common Stock,
of which Koch owns what percentage?
A: 100% of the shares.
What did Boston Beer launch in 1997?
A: Hardcore Cider.
In 2000, what did Boston Beer launch?
A: Twisted Tea brand.
The Brewers Association lists the Boston Beer Company #1 on
their what?
A: Top 50 craft and overall brewing companies in the U.S.