"Doritos" were released nationwide in what year?
A: 1966, the first tortilla chip to be launched nationally in the United States.
Where did the name come from?
A: The Mexican Spanish doradito, meaning "turned golden or crisp.
In a television special on the National Geographic Channel
it was said that Doritos is product worth how much?
A: $4 billion a year.
This made it the number one seller in what?
A: Corn based chips.
It’s the second leading seller behind what product?
A: Lay's Potato Chip, another Frito Lay product.
According to Information Resources International, how much
money did Doritos earn in retails sales in
A: $1.3 billion.
In 1994 the company spent $50 million to redesign Doritos
to make the chips what?
A: 20% larger, 15% thinner, and round the edges of the chip.
According to Roger J. Berdusco, the vice president of
tortilla chip marketing, a primary reason for the change was what?
A: Greater competition from restaurant-style tortilla chips, that are larger and
more strongly seasoned.
The change was the result of a two-year what?
A: Market research study that involved 5,000 chip eaters.
The new design gave each chip rounded corners, making it
A: Easier to eat and reducing the scrape resulting from broken corners.
Each chip was also given more what?
A: Seasoning, resulting in a stronger flavor.
The redesigned chips were released in four flavors
A: In January 1995.
When did Frito-Lay eliminate trans
fat from all Doritos
A: In 2002.
The company was sued in 2003 by whom?
A: Charles Grady, who claimed that his throat had been damaged because of
According to Grady, the shape and rigidity of the chips
made them inherently what?
In 2005, what happened to Doritos sales in the United
A: It fell by 1.7% to $595 million.
What are the plain chips made of?
A: Ground corn, vegetable oil, and
Frito-Lay introduced what flavor Doritos in
1968 and they
were a tremendous success?
Four years later, national distribution began of what type
of flavored Doritos, which were also a hit?
A: Nacho cheese-flavored.
In the 1990s, what two new flavors of Doritos were
A: Taco Bell's Taco Supreme and Pizza Hut's Pizza Cravers.
Briefly in 2004, Doritos introduced a new shape called "Rollitos",
which were corn chips shaped into what?
A: Small tubes, like a regular triangular Dorito was "rolled" up.
Rollitos flavors included what four flavors?
A: Nacho Cheesier, Zesty Taco, Cooler Ranch and Queso Picante.
In 2010 Doritos introduced to New Zealand with what
A: Nacho Cheese, Cheese Supreme, Salted, and Salsa.
This year also saw the original Taco flavor of Doritos
revived in the what?
A: The original packaging design.
What new flavor was released in the spring of 2011?
A: Tapatio hot sauce flavor.
To coincide with the 50th anniversary of Taco Bell, Doritos
and Taco Bell partnered to form what?
A: The Doritos Locos Tacos, introduced on March 8, 2012.
The taco comes either as a Doritos Locos Taco Supreme, or
a Regular Doritos Locos Taco, but the taco shell is made out of what?
A: Nacho Cheese Doritos.
In March 2012, a new line of Doritos were introduced called
A: Doritos Jacked.
How are the new chips different?
A: The chips are 40% larger than standard Doritos.