Coors Beer Quiz Questions
The Coors Brewing Company is a regional division of what?
A: The Molson Coors Brewing Company.
The operations in the US are now part of the joint venture
with SABMiller called what?
A: MillerCoors.
Coors operates a
brewery in Golden,
Colorado, that is the
what?
A: Largest single brewery facility in the world.
In what year did German
immigrants Adolph Coors and Jacob Schueler established a brewery in Golden Colorado?
A: In 1873.
What did the two men buy from a Czech immigrant named
William Silhan?
A: A recipe for a Pilsner-style beer.
How much money did Coors invest in the operation?
A: $2,000.
How much did Mr. Schueler put in?
A: $18,000.
What did Adolph Coors do in 1880?
A: Bought out his partner and became sole owner of the brewery.
The Coors Brewing Company managed to survive what?
A: Prohibition relatively intact.
During prohibition, the brewery itself was converted into a
what?
A: Malted milk and near beer production facility.
Coors sold much of the malted milk to whom?
A: The Mars candy company for the production of sweets.
Manna, was the company's what?
A: Non-alcoholic beer replacement.
It was a what?
A: Near beer.
Adolphus Coors and his sons relied heavily on what to
keep the Coors Brewing Company afloat?
A: The porcelain company as well as a cement and real estate company.
Coors brewery was one of only a handful of breweries that
had survived what?
A: Prohibition.
Coors beer had always been a regional product and its
marketing area was confined to where?
A: The American west.
This made it a "what" on the East Coast?
A: Novelty.
Visitors returning home from the west often brought back a
what?
A: Case.
In the 1977 movie "Smokey and the Bandit", centered around
an illegal shipment of what from
Texas to
Georgia?
A: Coors.
In what year did the company finally establish national
distribution in the U. S.?
A: In the mid-1980s.
In 1959, Coors became the first American brewer to use
what?
A: An all-aluminum two-piece beverage can.
In 1959, the company abandoned what process?
A: Pasteurization.
Instead of pasteurization the company began to use what to
stabilize its beer?
A: Sterile filtration.
Coors currently operates the largest "what" in the world?
A: Aluminum can producing plant.
What did Coors invent in the
1970s?
A: Coors invented the pollution-free push tab can.
In what year did Coors introduce Coors Light?
A: It was introduced in 1978.
The slogan of "Silver Bullet" to describe Coors Light does
not describe the beer, but rather the what?
A: Silver-colored can in which the beer is packaged.
In 2005, Coors was rated the third largest what?
A: Producer of beer in the United States.
On July 22, 2004, the company announced it would be merging
with what Canadian brewer?
A: Molson.
When was the merger was completed?
A: February 9, 2005, with the merged company being named Molson Coors Brewing
Company.