Coors Beer Quiz Questions
The Coors Brewing Company is a regional division of what?
A: The Molson Coors Brewing Company.
The operations in the US are now part of the joint venture
with SABMiller called what?
In what year did German
immigrants Adolph Coors and Jacob Schueler established a brewery in Golden Colorado?
A: In 1873.
What did the two men buy from a Czech immigrant named
A: A recipe for a Pilsner-style beer.
How much money did Coors invest in the operation?
How much did Mr. Schueler put in?
What did Adolph Coors do in 1880?
A: Bought out his partner and became sole owner of the brewery.
The Coors Brewing Company managed to survive what?
A: Prohibition relatively intact.
During prohibition, the brewery itself was converted into a
A: Malted milk and near beer production facility.
Coors sold much of the malted milk to whom?
A: The Mars candy company for the production of sweets.
Manna, was the company's what?
A: Non-alcoholic beer replacement.
It was a what?
A: Near beer.
Adolphus Coors and his sons relied heavily on what to
keep the Coors Brewing Company afloat?
A: The porcelain company as well as a cement and real estate company.
Coors brewery was one of only a handful of breweries that
had survived what?
Coors beer had always been a regional product and its
marketing area was confined to where?
A: The American west.
This made it a "what" on the East Coast?
Visitors returning home from the west often brought back a
In what year did the company finally establish national
distribution in the U. S.?
A: In the mid-1980s.
In 1959, Coors became the first American brewer to use
A: An all-aluminum two-piece beverage can.
In 1959, the company abandoned what process?
Instead of pasteurization the company began to use what to
stabilize its beer?
A: Sterile filtration.
Coors currently operates the largest "what" in the world?
A: Aluminum can producing plant.
In what year did Coors introduce Coors Light?
A: It was introduced in 1978.
The slogan of "Silver Bullet" to describe Coors Light does
not describe the beer, but rather the what?
A: Silver-colored can in which the beer is packaged.
In 2005, Coors was rated the third largest what?
A: Producer of beer in the United States.
On July 22, 2004, the company announced it would be merging
with what Canadian brewer?
When was the merger was completed?
A: February 9, 2005, with the merged company being named Molson Coors Brewing Company.